Welcome to Exercise 02
We just determined so much of your business foundation in Exercise 01 -
- Your beliefs
- Your core values
- Your services
- Your ideal client
- Your measures of success
Wow • that is A LOT and so good that you took your valuable time to accomplish this. It is not easy but, the fact that you are doing this work, is huge. So well done!
For the next (and super important) piece to your business and brand, let's work on crafting your company's MISSION STATEMENT.
OVERVEIW • Perhaps the most important piece of any business puzzle is the mission statement. This is comprised of 2-3 sentences that answer who you are, what you do and why are you unique. A lot of our work will be to define this for you and will become the cornerstone of your brand. It essentially will be layered through your branding, website, collateral, etc. and, essentially, is your bio, your elevator pitch, your overview. It also give you a solid and composed vision of your company that you can lean on as you continue your business journey.
EXERCISE • For this exercise, you will be answering more questions (Yes, more! But here is your silver lining, you are getting really good at thinking about your business!) The idea is to think about THREE main questions and how you feel about them from your business POV. Ideally, you can spend about 30 minutes on this We are giving you word tools to help as you go.
EXERCISE GOALS • To identify your three most important business components: Who you are? What do you offer? Why are you unique?
EXERCISE TIMELINE • 30 - 45 minutes
- This exercise is free form - meaning, your ideas should flow
- Just jot down what is inspiring to you during this session
- Make sure to have EXERCISE 01's recap handy for review - so much of this is already in there so please refer to it
- Think about the words that you keep repeating
- Use the Style Word Bank below for more inspo
- Try not to compare yourself to others, rather think about what YOU do as a business
- Try not to constrain yourself - allow flow
- If you aren't feeling inspired, stop, take a break. Start again when you are feeling the vibe (a glass of wine help! :)
- Don't worry about putting this all together just yet. We will refine this together as collaborators.
- Any questions? Pls reach out • email@example.com
1 • DEFINE WHAT YOU DO
Write down a short description of what your business does and why you do it. Dig deep to discover the underlying values of your business.
2 • DEFINE WHO YOU DO IT FOR
Consider the value you give to your customer or client. What message are you trying to send to them?
3 • WHAT SERVICES DO YOU OFFER?
Consider both your technical service as well as the positive, emotional experience that you provide.
4 • WHAT CAN CLIENTS EXPECT WHEN THE WORK WITH YOU?
Think about the entire process from prep to project to presentation. What positive experience can they receive throughout each stage?
5 • WHAT IS YOUR PROFESSIONAL VALUE - ADD?
Write down things that you provide for client. This can be the actual service or it can be the extra services that you like to offer. Anything from a handwritten note in the mail when you begin a project to a Thank You gift upon wrap to giving extra hours because you want to, etc. Whatever it is.