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WE ARE ORLOV DESIGN CO., A BESPOKE DIGITAL DESIGN COMPANY IN LAS VEGAS.

WE DESIGN & BUILD SQUARESPACE WEBSITES & DEVELOP BRAND VOICES FOR CREATIVE ENTREPRENEURS & LIFESTYLE COMPANIES.


THE 7 DESIGN PRINCIPLES & HOW TO APPLY THEM

THE 7 DESIGN PRINCIPLES & HOW TO APPLY THEM

(Client work by Orlov Design Co. • Interior Design)

 
 

The only NO that I ever say to Clients is "There are NO rules" to design."  But there is a second part to this statement:

 
 
There are no rule in design but there are universal design principles.
— REBECCA ORLOV (and really anyone who works in design)
 
 
 

The design principles give structure to design and, therefore, your experience. The design principles are achieved through the elements of design, a pre-list of components that the design world embraces to create experiences for you. And this is how I work with my clients. A visual narrative is not about the content and message but also the visual experience that someone has as they navigate your design. A room, a website, an artwork, a plate of food at a fine dining spot, no matter what it is, an engaging, memorable and compelling design story uses the elements and principles wisely to make it all come together. 

 
 
 
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ELEMENTS OF DESIGN

THE THINGS THAT DESIGNERS &
ARTISTS WORK WITH TO CREATE A
DESIGN, OR COMPOSITION. 

 
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PRINCIPLES OF DESIGN 

ACHIEVED THROUGH THE USE OF THE ELEMENTS, EACH PRINCIPLE APPLIES TO EACH OTHER & TO THE DESIGN AS A WHOLE.

 
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Line • Curved, Straight, Horizontal, Vertical
          & Diagonal

Shape • Naturalistic, Geometric

Space / Size • Lrg, Med, Sm. Proportion or Scale.

Value • Light & Dark

Color • Hue, Chroma, & Value

Texture • Rough, Smooth, Soft, Hard

Unity • Echoes of all elements relating to each other             as a whole

Harmony • Within each element and as a whole

Balance •  "Weights" of the segments of elements

Rhythm • Variety & Repetition

Contrast • Alternation of color

Dominance • Within each element e.g. focal point

Gradation • Modeling, Transitions

 
 
SCROLLING SQUARESPACE PAGES & WHY WE ARE OBSESSED

SCROLLING SQUARESPACE PAGES & WHY WE ARE OBSESSED

TOP 3 • PHOTO EDITING APPS FOR YOUR DESIGN BIZ

TOP 3 • PHOTO EDITING APPS FOR YOUR DESIGN BIZ