BRAND • LOGO DESIGN & BUILD • Exercise 04
May
25
to Jun 4

BRAND • LOGO DESIGN & BUILD • Exercise 04

THIS IS ANOTHER EXCITING PART OF THE BRAND BUILD PROCESS - YOUR VISUAL IDENTITY! YOUR LOGO LOOK AND FEEL WILL WEAVE THROUGH YOUR INTEGRATED BRAND - YOUR SITE, COLLATERAL, MARKETING, BUSINESS CARDS, ETC.

THIS EXERCISE WILL BE MOSTLY MY DESIGNING AND YOUR REVIEW. BELOW IS AN EXAMPLE OF THE BRAND BOARD WE WILL ULTIMATELY CREATE FOR YOU. 

TIMELINE: 1 WEEK

ACTION: REBECCA TO DESIGN

WRAP: PHONE MEETING (OR MORE) TO REVIEW AND FINALIZE


EXAMPLE OF BRAND BOARD & COLLATERAL SUITE


BRAND EXAMPLE 02 copy.jpg

COLLATERAL MOCKUP.jpg
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BRAND • CONTENT • Exercise 03
May
11
to May 25

BRAND • CONTENT • Exercise 03

WE NOW HAVE YOUR GENERAL BRAND VOICE BUILT AS WELL AS YOUR VISUAL STYLE DEVELOPED. NOW LET'S TAKE THE CORE LAYERS TO CREATE YOUR VERY IMPORTANT MISSION STATEMENT, TAGLINE, SHORT BIO (COMPANY & TEAM) AND LONG BIO (COMPANY & TEAM)

TIMELINE: 2 WEEKS

ACTION: PHONE MEETING TO BRAINSTORM AND DISCUSS DIRECTION | ROSALBA TO WORK ON PIECES OF CONTENT WITH A FOLLOW UP FROM REBECCA 

WRAP: 2 MORE PHONE CALLS (TOTALLY FLEXIBLE WITH THIS) TO REVIEW AND FINALIZE CONTENT PIECES 

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BRAND • MOODBOARD • Exercise 02
May
4
to May 9

BRAND • MOODBOARD • Exercise 02

NOW THAT WE HAVE YOUR BRAND VOICE GENERALLY DEFINED AND YOUR BUSINESS MODEL IN PLACE, WE WILL WORK ON DEFINING AND BUILDING THE VISUAL FOUNDATION OF YOUR BRAND.

FOR THIS SECOND EXERCISE, WE WILL WORK ON CREATING A MOODBOARD WHICH WILL REPRESENT YOU, YOUR BUSINESS, YOUR DEMO - YOUR OVERALL COMPANY POV. THE GOAL IS TO HAVE WEAVE THE GENERAL LOOK AND FEEL INTO YOUR BRAND EXPERIENCE. WE ALSO WILL PULL OUR GLOBAL COLOR PALETTE FROM HERE.

TIME: 1 WEEK

ACTION: CLIENT TO PULL IMAGES THAT INSPIRE | REBECCA TO PULL IMAGES THAT INSPIRE. REBECCA TO CONCEPT MOODBOARD.

WRAP: INITIAL PHONE CALL TO DISCUSS EXERCISE | FOLLOW UP PHONE CALL TO REVIEW AND FINALIZE MOODBOARD


EXAMPLE OF MOODBOARD


MOODBOARD MOCKUP.png
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BRAND • BRAND IDENTITY • Exercise 01
Apr
27
to May 4

BRAND • BRAND IDENTITY • Exercise 01

FOR THIS INITIAL PHASE, WE WILL WORK ON THE BRAND IDENTITY QUESTIONNAIRE. THIS IS AN OPPORTUNITY TO DEEP DIVE INTO YOUR BUSINESS GOALS AND PERSONALITY.

SOME OF THE QUESTIONS MAY BE CHALLENGING TO ANSWER SINCE YOU ARE MOST LIKELY BUILDING OUT YOUR BUSINESS MODEL AND STRUCTURE. THIS IS A GOOD THING, ACTUALLY, AS IT WILL ALLOW US A GOOD FOCUS ON REFINING THIS AREA OF YOUR BRAND.

TIMELINE: 1 WEEK

ACTION: CLIENT TO WORK ON ANSWERS

WRAP: PHONE MEETING | SET FOR FRIDAY, 5/4

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