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BRAND • BRAND IDENTITY • Exercise 01


FOR THIS INITIAL PHASE, WE WILL WORK ON THE BRAND IDENTITY QUESTIONNAIRE. THIS IS AN OPPORTUNITY TO DEEP DIVE INTO YOUR BUSINESS GOALS AND PERSONALITY.

SOME OF THE QUESTIONS MAY BE CHALLENGING TO ANSWER SINCE YOU ARE MOST LIKELY BUILDING OUT YOUR BUSINESS MODEL AND STRUCTURE. THIS IS A GOOD THING, ACTUALLY, AS IT WILL ALLOW US A GOOD FOCUS ON REFINING THIS AREA OF YOUR BRAND.

TIMELINE: 1 WEEK

ACTION: CLIENT TO WORK ON ANSWERS

WRAP: PHONE MEETING | SET FOR FRIDAY, 5/4