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BRAND • CONTENT • Exercise 03


WE NOW HAVE YOUR GENERAL BRAND VOICE BUILT AS WELL AS YOUR VISUAL STYLE DEVELOPED. NOW LET'S TAKE THE CORE LAYERS TO CREATE YOUR VERY IMPORTANT MISSION STATEMENT, TAGLINE, SHORT BIO (COMPANY & TEAM) AND LONG BIO (COMPANY & TEAM)

TIMELINE: 2 WEEKS

ACTION: PHONE MEETING TO BRAINSTORM AND DISCUSS DIRECTION | ROSALBA TO WORK ON PIECES OF CONTENT WITH A FOLLOW UP FROM REBECCA 

WRAP: 2 MORE PHONE CALLS (TOTALLY FLEXIBLE WITH THIS) TO REVIEW AND FINALIZE CONTENT PIECES