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BRAND • MOODBOARD • Exercise 02


NOW THAT WE HAVE YOUR BRAND VOICE GENERALLY DEFINED AND YOUR BUSINESS MODEL IN PLACE, WE WILL WORK ON DEFINING AND BUILDING THE VISUAL FOUNDATION OF YOUR BRAND.

FOR THIS SECOND EXERCISE, WE WILL WORK ON CREATING A MOODBOARD WHICH WILL REPRESENT YOU, YOUR BUSINESS, YOUR DEMO - YOUR OVERALL COMPANY POV. THE GOAL IS TO HAVE WEAVE THE GENERAL LOOK AND FEEL INTO YOUR BRAND EXPERIENCE. WE ALSO WILL PULL OUR GLOBAL COLOR PALETTE FROM HERE.

TIME: 1 WEEK

ACTION: CLIENT TO PULL IMAGES THAT INSPIRE | REBECCA TO PULL IMAGES THAT INSPIRE. REBECCA TO CONCEPT MOODBOARD.

WRAP: INITIAL PHONE CALL TO DISCUSS EXERCISE | FOLLOW UP PHONE CALL TO REVIEW AND FINALIZE MOODBOARD


EXAMPLE OF MOODBOARD


MOODBOARD MOCKUP.png