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WHAT IS A SITE MAP?

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A sitemap is a blueprint for your website. It displays the relationships between your site’s pages and its content elements.  It is also a resource that we can refer back to throughout the project. Here's an example >>

 
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EXAMPLE OF
A SITE MAP

 
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WHY A SITEMAP IS AN
IMPORTANT FIRST STEP FOR YOUR WEBSITE DESIGN PROJECT

 
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• 1 •

PUTS EVERYONE ON THE SAME PAGE

A web design project involves the participation of many different people, specifically the client and the website designer. By outlining a solid, agreed-upon plan at the beginning of a project, the entire process tends to flow better.

• 2 •

ESTABLISHES THE SITE’S GOALS AND PURPOSE

Once a sitemap is created, the pieces of a website are more easily plugged into place and will provide a seamless website experience for visitors.

 

• 3 •

PREVENTS CREATION OF DUPLICATE CONTENT

If you map out a sitemap beforehand, you will be able to avoid redundancy by determining early on where all your content should be located. This will show you the best opportunities to convert site visitors to buyers.

• 4 •

SETS UP A CLEAR CONVERSION FUNNEL PATH

If you want to generate leads with digital marketing, you must have a clear conversion path. i.e. get those site visitors to you so you can close the deal. To achieve the best results, this process should start in the sitemap phase. Then, you can make sure your visitors are properly directed from your calls-to-action on each web page.