MAKE SURE TO DO THIS ONE SEO TRICK
THE BEST SEO TIP OUT THERE
DO THIS TO HELP WITH THOSE PESKY SEARCH BOTS
SEO (Search Engine Optimization) is the tech term for how your site is found online. Essentially, you want to add in key words throughout your website to help drive your site up the search rankings on sites like Google. For example, when people search for a website designer, they often head on over and do this:
Pretty standard search, right? While there are some really good ways to optimize your website, there is one you absolutely should do & it's super easy:
KEYWORD YOUR TITLE
Yes, your website's title. But we aren't talking doing your title with just the title of your company or your branded tagline. We recommend adding in those important key words right there. Let me show you Orlov Design Co's as an example.
I could have just done these:
ORLOV DESIGN CO. | A DIGITAL DESIGN COMPANY
ORLOV DESIGN CO. | #LIVEHAPPY
Now take a look at what mine title actually is:
ORLOV DESIGN CO. | A Las Vegas-Based Design Co. • Squarespace Website Design • Branding • eCommerce
Say what??? That really does seem a bit over the top, right? But it works. And people don't really mind this. In other words, it's not a deal break for a site visitor to enjoy your site. In fact, it's expected! Especially someone who works in this vertical.
So how do you do this for your own business? We recommend adding in your company name and then a space. Add in the cities you work in, the actual work or platforms you utilize (i.e. Squarespace for us) and the main services you offer. Keep it narrow too. We want people searching for a "Squarespace designer las vegas" on Google to see us. So if you do this....
And...we come up 2nd. Right under the ads and below Yelp. (Can you only imagine how much $$$$$$$ Yelp spends on their SEO. We spend zero dollars right now.) This is pretty good since we spend no money at all on SEO management. Nor do we pay for target ads or AdWords right now.
The takeaway, check your website's title and make sure that it has all the proper key words that you need to organically get the best search results you can. You've worked so hard, so far. Let's make sure the details are in the mix!