welcome to our
Website Audit Collaboration
The main purpose for a website audit falls into two categories - assessment of functionality and visual touchstones. We want to make sure that every component of your site - both in function and in form - works and works well so site visitors can seamlessly navigate through to you.
Before we dive into your Website Design + Build experience, we will thoroughly go through each page and section. We will share our considerations & ideas with you in a deep dive session, providing an actionable list of revisions.
Is your website’s navigational menu easy to use?
Have you defined (or are you using) a color scheme on your website for brand consistency?
Is your site’s typography and fonts easy to read?
Are you using high quality graphics and images on your website?
Are your header images consistent throughout your site?
Is the overall design of your website cohesive and consistent with your company’s branding?
Is your website mobile friendly + (responsive)?
Are you using custom images that are a consistent size and quality throughout your website?
Are your product images high-quality and a consistent size?
Are the colors used harmoniously and logically related?
Are the color choices visually accessible?
Do your social media icons complement your font palette?
content + pages
Have you clearly defined the goal for all of the pages that you have added to your website?
Do you have primary and secondary CTA’s (Calls to Action) on all of your pages that lead your visitors to a desired action?
Do you have a landing page connected to your website that you can use to collect email addresses and follow up with your email subbies later?
Does your about page describe the problems that you solve in simple and easy to understand to your readers?
Is your web copy clear and easy to understand?
Does your copy.make your target audience feel they are in the right place?
Does your website have a consistent hierarchy for conversions?
Is there an email signup form on each page?
Does your website include a piece of high-value content for each topic you want to target?
Is your content optimized for users and search engines?
purpose + intent
Have you defined who your website will serve?
Have you defined “how” your website will serve your audience?
Do you have a compelling marketing message on your site tailored to the audience that you want to serve?
Is your opt-in offer prominently displayed on your website?
Does your opt-in offer clearly solve ONE problem for one type of person you want to attract to your site?
Was your navigation defined by first understanding how your users navigate your website?
Does your navigation methods and labels align with how your users think and the vernacular they use when talking about your products or services?
Are your most important pages in your primary navigation?Does each of your drop downs within your primary navigation include less than four links?
Does your website only contain a primary and secondary navigation, or does it include additional navigation that does not provide user or search engine value?
Do your blog articles contain internal links that point to other relevant pages and content on your website?
Have you created multiple funnel paths to turn your visitors into email subscribers?
Do you have a plan in place to drive traffic and visitors to your website?
Do you have a system in place to track visitor behavior and interactions on your site?
Have you clearly defined the results that you want your website to produce?
Is your lead generation/capture system connected to your website to site to collect email addresses?