Dear Kathryn,

Hello, my name is Rebecca Orlov and I would love to be considered for your Head of Brand Marketing role at Year & Day. I have been following your company for some time and love the products, experience and narrative. I especially love the community that has grown from your thoughtful company.

Please find my resume below. I have 15+ years working in lifestyle agencies and in-house, concepting and producing content, commercials and marketing initiatives for large brands - Revlon, Toyota, Wrigley’s, Expedia - and small ones too - SheSays, Vine Las Vegas, Apartment Therapy.

As an early maven to digital sharing & platforms/content-generation, I have valuable experience and a quite a unique lens to concepting and activating organic, strategic and native community experiences. Paired with my years as a Project Manager, I believe I can offer a fresh perspective to your already meaningful customer cycle experience, providing awesome experiences to empower your curious consumer to become an engaged evangelist.

Thank you so much for your time and I look forward to speaking soon.

Best,
Rebecca Orlov

 
 
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I am a visual storyteller who creates experiences with actionable steps for consumers.

BAY AREA | LAS VEGAS | 310.721.2877 | HELLO@ORLOVDESIGNCO.COM

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Brand Strategist & Marketer adept at defining and activating memorable, immersive and native communications across various platforms. Inspired by emerging trends and consumer insights, successful at deploying visual narratives to convert consumers to evangelists. Possesses a fundamental understanding of scaling a community vision while simultaneously maintaining brand integrity and marketing initiatives through consistent and transformative narratives. Recognized for yielding increased business engagement, customer conversions, and revenue.

BRAND STRATEGY • STORYTELLING • CONTENT STRATEGY • ENGAGEMENT CONVERSION •
UX & UI • COPYWRITING • GRAPHIC DESIGN

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CAREER HIGHLIGHTS

 
  • Founder of independent creative marketing company specializing in brand strategy, business development, art direction, UX/UI, website builds, content editorial, AR, and syndication. Within 2-yrs, Rebecca grew her roster 300% with an average client growth post-brand launch of 58% (paired with month-over-month engagement rise)

  • Brand and Business Dev Lead for a soon-to-market launch of a robust and immersive AR-ecommerce experience

  • Accomplished and Results-Oriented Freelance Integrated Senior Producer with notable collaborations on some of the world’s most recognized brands • Toyota, Revlon, Expedia, PlayStation, DIRECTVE, Wrigley’s, Novartis • and for international award-winning agencies such as Deutsch, Saatchi & Saatchi, 72andSunny, BBDO, Mekanism

 
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PROFESSIONAL EXPERIENCE

FREELANCE BRAND STRATEGIST

Orlov Design Co., Las Vegas, NV & Palo Alto, CA. 2016 - Present

  • Founder of women-owned and led creative marketing company

  • Partnering with both 1:1 and enterprise companies in lifestyle verticals - beauty, home, fashion, art, wellness, hospitality, food/spirits

  • Concept, design, and execution of integrated brand strategies, key messaging, content, and websites for lifestyle companies & artisanal brands

  • Lead for all project initiatives including ideation, concepting, design, build, marketing, syndication and customer experience funnel development

  • Focus on ideation and design of website experience including UX, UI, wireframe development/build, art direction and launch

  • Manage team of 10 contractors, staffing, budgeting, project management as well as collaborations, sales and partnerships



CUSTOMER CYCLE STRATEGIST (BRAND & ENGAGEMENT) | CONTRACT

Havenly, Las Vegas, NV & Denver, CO 2014 - 2016

  • Inaugural team member developing customer experience funnels for real-time customer service touchstones

  • Within 6 months of launch, conversion of sales increased 47% with an average of $200 purchase per customer which exceeded

    the projected POS by 30%


MARKETING DIRECTOR

Hartman Design Group, Washington, DC

  • Marketing Lead for nationally-recognized and award-winning commercial interior design and architecture firm

  • Launched community-wide partnership program supporting local artisans with a 27% boost in business development in inaugural year

  • Produced annual philanthropy event, raising significant contributions towards low-income housing

  • Leader of charrettes and programming around development of city-wide growth initiatives



CONTRIBUTOR & COMMUNITY LEAD | FREELANCE

Apartment Therapy, PopSugar, Houzz, Refinery29, HGTV, Washingtonian, Etsy, Mashable, House Beautiful, VEGAS Magazine



AGENCY SR. PRODUCER | IN-HOUSE & FREELANCE

Deutsch LA/NY, Mekanism, 72andSunny, Saatchi & Saatchi, BBDO, Innocean

  • In-house agency Sr. Integrated Producer - Broadcast commercials, Content, Experiential Activations, Promos

  • Providing production management, creative development and leadership support for award-winning agencies for some of the world’s most

    recognized brands

  • Work spans multiple industries and companies including Toyota, Starwood, DKNY, Hewlett-Packard, DIRECTV, PlayStation, Wrigley’s, 2K Sports,

    TGIF, Novartis, Expedia, Renaissance, Hyundai, Duracell, L’Oreal, Discovery Channel and Fast Company



VOLUNTEER & COMMUNITY

Step Up Mentorship Program

SheSays, Founder, DC Chapter

Creative Mornings

Three Square, Las Vegas

Baby’s Bounty, Las Vegas

The Upside, Founding Member

EDUCATION

Bachelor of Arts, Film | Communications

University of Arizona, Tucson, AZ